AI as a Tool: Seeing the Hammer for What It Is

AI tools face criticism, but do we see their true potential? Reflect on how small businesses can harness AI effectively, inspired by a lesson from Western Union.

Welcome to this week's edition of The Small Business Corner!

I come across a lot of social media posts and conversations mainly dunking on ChatGPT and other AI tools.

The central argument I’ve been seeing consistently is something like this, and I summarise and paraphrase: “AI tools make things up. They sound robotic. They lack common sense. They will never be like humans. They are bad at producing coherent text. They can’t solve basic puzzles that require an understanding of context that only humans can achieve.”

These points and arguments make sense to a certain extent, of course.

Maybe the problem is a marketing one, namely, calling it artificial intelligence. This makes us automatically look for shortcomings of the tool at hand. “No way it can be smarter than us! It can’t even solve the farmer crossing the river puzzle! A 10-year-old can solve that!”

But I think adopting this often cynical approach makes us prone to easily miss how powerful AI as a tool can be.

If you set aside the idea that these tools, at least for now, are not really intelligent in the human sense of the word, it is well worth exploring the vast potential of AI as a tool.

Think about it like this: it’s as though we get offered a hammer, and instead of using it to nail in nails, we complain that it’s not sharp enough to cut wood.

Of course, if you rely on GPT to write things from scratch, the result will be generic. GPT actually sounds like a typical university academic. If you read everything I wrote back when I was a university professor, long before GPT was created, you might think it was written by it.

But so far, AI tools, including GPT, have been very helpful for me. I use them to edit the grammar and syntax of my writing (which is especially handy if English is not your native tongue). I've also used them to create simple code to automate daily tasks, brainstorm, create content calendars, structure reports, and analyse data.

AI tools can be extremely powerful if you know what you want, and you don’t depend on it to do the research for you or write everything from scratch—which is where it can start making things up. But if you know what you want, have the data, or are trying to tinker with code that can easily be verified, then it can be an amazing and powerful tool.

Yesterday I read this interesting post from Seth Godin: The Western Union Trap. It may not be directly tied with the topic at hand, but it does somehow apply. “When the telephone began to gain traction, the monopoly of the time, Western Union, decided to get even better at sending telegrams.”

The question is: are you spending time dunking on what AI tools can’t do, and doubling down on the things you are already familiar with? Or are you exploring new venues and using AI to seize new opportunities and see where that leads?

Quote of the Week

“If you want useful answers, learn to ask better questions.
In most cases, you'll need to tailor the form of the question to the type of information you're seeking.” — Josh Kaufman

Recommended Reading

A Few Beliefs by Morgan Housel

“Having your views confirmed is a powerful and addictive drug.

The worst financial decisions happen when people risk what they need in order to gain something they merely want.”

Read more

Video of the Week

Is perfectionism holding you back? Watch this...

The video explores the "f*ck-up philosophy," a method to combat perfectionism by intentionally creating flaws. Campbell, aka Struthless, explores how aiming for imperfection can boost creativity and reduce anxiety, helping to break free from the constraints of perfectionism.

Watch Now

Xiva articles and tools

Join Our Community

If you’re reading this post for the first time and you’re not subscribed to our newsletter yet, don't miss out—subscribe to get full access to a mix of insights and strategies tailored specifically for small businesses.

Join our community of small business owners and entrepreneurs. Share your insights, engage in discussions, and support each other's growth.

About Us

As the name suggests, The Small Business Corner focuses on starting, managing, and running a small business. Hosted by the Xiva team, we also develop an app that simplifies business management and payments for small businesses and the self-employed. Here, you will find articles on managing and marketing a business, industry updates, tech trends, and in-depth analyses of lifestyle design, work-life balance, and small business communities. Join us as we support each other in learning and growth.

If you’re based in the UK, check out our Small Business directory. If you’re interested, you can also fill out the form to list your business for free.

Share Links
Link copied to clipboard!